INTRODUCTION
We at Laura Lombardi Inc (“we,” “us,” or “our”) value your privacy. We collect, process, and maintain your personal information in accordance with the policies described below (our “Privacy Policy”).
“Personal information” means information that identifies or describes you or can reasonably be associated with or linked to you. This includes information collected when you visit our website lauralombardi.com, make purchases, sign up for newsletters, or interact with our marketing communications.
If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, notice of your rights in regard to your personal information is provided in Appendix A.
What Do We Collect?
The categories of personal information we collect include identifiers, commercial information, and internet or electronic network activity information. Examples include:
Email Newsletter & Marketing Communications
If you opt in to receive our marketing communications, including emails and SMS/text messages, we collect your name, email address, and/or phone number. We use this information to send updates about new collections, promotions, events, and other relevant offers.
Purchasing Products
When purchasing products, we may collect your:
• Name
• Shipping/billing address
• Phone number and email
• Payment information (credit card, billing info)
• Purchase history
We maintain a record of your online product purchases to process orders, fulfill transactions, and provide customer support.
Website Activity
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Cookies and Tracking Technologies
We use cookies and similar technologies to personalize your experience, remember preferences, measure performance, and deliver marketing communications. Types of cookies include:
• Essential Cookies: Required for website functionality (e.g., login, shopping cart)
• Performance & Analytics Cookies: Track site usage and improve performance
• Functional Cookies: Remember user preferences
• Advertising & Targeting Cookies: Deliver relevant marketing messages and measure effectiveness
You can manage or disable cookies in your browser settings, though doing so may limit certain functionality on our website.
SHOPIFY
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
PAYMENT
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify's Terms of Service here or Privacy Statement here.
Who Do We Share Personal Information With?
We may share personal information with trusted third-party service providers, including:
• Web hosting and software providers
• Payment processors
• Shipping and logistics providers
• Marketing, advertising, and analytics services
All third-party providers are bound by contractual obligations to protect your personal information and use it solely to perform services on our behalf.
Key Third-Party Partners Include:
• Klaviyo – Email & SMS marketing; collects name, email, phone. Privacy Policy
• Google Analytics – Site analytics & performance; collects name, email, device ID, IP, OS, browser, browsing history, and purchases. Privacy Policy
• Google Ads – Advertising & targeting; collects email, device ID, IP, browser, and purchases. Privacy Policy
• Google Tag Manager – Tag management; collects aggregated tag data. Privacy Policy
• META (Facebook & Instagram) – Ads & analytics; collects name, email, device ID, IP, browser, and purchases. Privacy Policy
Direct Marketing and SMS Communications
We may use your personal information to send marketing communications via email, SMS/text messages, retargeting ads, and social media.
• Marketing is only sent to individuals who have consented.
• You may withdraw consent at any time.
• Types of messages include promotional messages (new products, offers, events) and transactional messages (order or shipping updates).
Opt-out instructions:
• Email: Click the “unsubscribe” link in any email or contact shop@lauralombardi.com
• SMS: Reply “STOP” to any text message or contact shop@lauralombardi.com
Review or Request Changes to Your Personal Information
You can request access, correction, deletion, or restriction of your personal information by emailing shop@lauralombardi.com.
For residents of California, additional rights under CCPA/CPRA apply, including the right to:
• Know what personal information we collect, use, or share
• Request deletion or correction of personal information
• Opt out of the sale or sharing of personal information
• Exercise rights without discrimination
• Requests can be submitted via email.
LINKS
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
Children’s Privacy
We do not knowingly collect personal information from children under the age of 13. If you are under 13, you may not use our website without parental or guardian consent. Parents or guardians may request deletion of their child’s information by contacting shop@lauralombardi.com.
Data Breach Notification
If a data breach occurs that affects your personal information, we will notify affected individuals and authorities as required by law.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this privacy policy at any time, so please review it frequently. Material changes will be posted on our website. Continued use of our services after posting constitutes your acknowledgment and agreement to the updated policy.
Other Parties
Other parties may collect information about your online activities across different websites when you use our website, such as advertising networks and analytics providers.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at shop@lauralombardi.com
Consent
By using our website, you consent to this Privacy Policy and agree to its terms.
Appendix A — Rights for EEA, UK, and Swiss Residents
This section applies to individuals located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland at the time their personal information is collected.
Controller
The controller for your personal information is Laura Lombardi Inc. You may contact us at shop@lauralombardi.com.
Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
• Contract: To fulfill your orders, deliver products, and respond to customer service inquiries.
• Legitimate Interests: To improve our website, provide a secure experience, analyze usage, detect fraud, and communicate with you regarding products and services.
• Consent: For marketing communications, cookies, and tracking technologies. You may withdraw consent at any time.
• Legal Obligation: To comply with applicable laws and regulations (e.g., tax, accounting, or court orders).
Retention of Data
We retain personal data only as long as necessary to provide services, fulfill contractual obligations, comply with legal requirements, or resolve disputes. Afterward, personal data is securely deleted or anonymized, while aggregate data may be retained for research or analytics.
YOUR RIGHTS
You have the following rights under GDPR, UKDPA, and SDPA:
• Right of Access: Request confirmation of whether we process your data and obtain a copy.
• Right to Rectification: Correct any inaccurate or incomplete personal data.
• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to legal obligations.
• Right to Restriction: Request restriction of processing under certain conditions.
• Right to Data Portability: Receive your personal data in a structured, machine-readable format or request transfer to another controller.
• Right to Object: Object to processing for marketing or other purposes.
• Right to Withdraw Consent: Withdraw previously granted consent for processing at any time, without affecting prior processing.
• Right to Lodge a Complaint: Submit a complaint to a supervisory authority in your country of residence if you believe your rights are violated.
EXERCISING YOUR RIGHTS
To exercise any of these rights, please contact us at shop@lauralombardi.com. We may request information to verify your identity before fulfilling your request.
